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For example, from the study: “genuine, attractive, outgoing, professional female, good sense of humor, into keeping fit, socializing, music and travel, seeks like-minded, good-natured guy to share quality times.” Feel free to copy and paste that, if it fits the bill.
Also, the study notes that men prefer women who are fit through activities such as yoga and going to the gym, and women prefer bravery and risk-taking to kindness and altruism.
The researchers note that people are either ignored or pursued based on a quick look-over of a profile, so while a good photo matters, a good written description can really push the interest into action.
Don’t just blab about how great you (surely) are; go with a ratio of stuff about you to what you’re seeking.
And while those micro-decisions seem unimportant, they add up and do matter, because you’re only as good as the profile you craft.